WildLens Terms of Service
Effective Date: January 9, 2026 Last Updated: January 9, 2026
These Terms of Service (“Terms”) are a legal agreement between you (“you” or “User”) and ThinkCreative Media Ltd (“WildLens,” “we,” “us,” or “our”) governing your access to and use of the WildLens mobile application and related services (collectively, the “Service”).
By downloading, installing, accessing, or using WildLens, you agree to be bound by these Terms and our Privacy Policy (incorporated by reference). If you do not agree, do not use the Service.
1. Eligibility
You must be at least 13 years old to create your own WildLens account. If you are under the age of majority in your jurisdiction, you may use the Service only with the involvement and consent of a parent or guardian, who agrees to these Terms on your behalf and is responsible for your use of the Service, including any purchases made through your account. The App’s “Beginner” and “Expert” chat modes are content-depth settings available to all eligible users and are not age-restricted or child-specific features.
By using the Service, you represent that you meet these requirements.
2. Account Registration
- You must provide accurate, current, and complete information when creating an account and keep it up to date.
- You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
- You must notify us promptly at Support@wildlensapp.com of any unauthorized use of your account.
- We reserve the right to suspend or terminate accounts that provide false information, violate these Terms, or engage in fraudulent or abusive behavior (including referral fraud).
3. The Service
WildLens allows users to:
- Photograph animals and receive AI-generated species identification and related informational content.
- Access general wildlife safety, health/symptom, and educational content through AI-assisted chat (“Beginner” and “Expert” modes).
- Save and browse an identification history and species encyclopedia.
- Earn and spend in-app credits, and/or subscribe to a paid tier for additional features and an ad-free experience.
- Refer other users to the App through a referral program, subject to Section 6.
AI-Generated Content. Species identifications, symptom/health guidance, and chat responses are generated using artificial intelligence (including Google’s Gemini API) and automated models. This content is provided for general informational and educational purposes only. AI outputs can be incomplete, outdated, or incorrect.
No Professional Advice. WildLens is not a substitute for the judgment of a licensed veterinarian, physician, wildlife biologist, or other qualified professional. Do not rely on the App for:
- Diagnosing or treating any animal’s medical condition — if an animal (including a pet) appears sick, injured, or in distress, contact a licensed veterinarian or emergency animal service.
- Human medical decisions or emergencies — if you or someone else is in a medical emergency, contact local emergency services immediately.
- Determining whether an animal is dangerous, venomous, or safe to approach — always exercise your own caution, follow local wildlife safety guidance, and prioritize your physical safety over obtaining an in-app identification.
You use all identification results, safety guidance, and symptom/health content at your own risk.
4. Subscriptions, Credits, and Payments
4.1 Tiers
WildLens offers a Free tier, a Credits tier (pay-as-you-go credit packs), and a Pro subscription tier, each with different feature access and usage limits, as described in the App.
4.2 Billing
- All purchases (subscriptions and credit packs) are billed and processed through Google Play Billing. Your payment information is handled entirely by Google; we do not receive or store your full payment card details.
- Subscriptions automatically renew at the price and interval you selected unless canceled at least 24 hours before the end of the current billing period, in accordance with Google Play’s subscription policies.
- You can manage, change, or cancel your subscription at any time through your Google Play account settings. Canceling stops future renewals but does not automatically issue a refund for the current billing period.
4.3 Refunds
Refund requests are handled in accordance with Google Play’s refund policies. We do not directly process refunds outside of the Google Play platform except as required by law.
4.4 Credits
In-app credits are a limited, non-transferable license to access certain features and have no cash value. Credits may be earned (e.g., via daily allotments or rewarded ads) or purchased. Credits are consumed only upon successful completion of the associated action (e.g., a completed identification scan); we do not charge credits for scans that fail or are abandoned due to a technical error on our end.
4.5 Price Changes
We may change subscription or credit-pack pricing at any time. Any change will apply prospectively and, for subscriptions, will be communicated in advance as required by Google Play policy and applicable law.
5. Acceptable Use
You agree not to:
- Use the Service for any unlawful purpose or in violation of any applicable law or regulation.
- Attempt to gain unauthorized access to our systems, other users’ accounts, or backend infrastructure.
- Reverse-engineer, decompile, or attempt to extract the source code of the App, except as permitted by applicable law.
- Use automated means (bots, scrapers) to access the Service outside of the App’s normal user interface.
- Abuse the credit or referral system, including through self-referral, fake accounts, or exploiting bugs to obtain unearned credits or tier access.
- Upload or transmit content that is unlawful, infringing, obscene, abusive, or that violates the rights of any third party.
- Use the Service to attempt to identify or harm protected, endangered, or legally regulated species in violation of wildlife protection laws.
- Interfere with or disrupt the integrity or performance of the Service.
We reserve the right to suspend or terminate your access for violation of this Section.
6. Referral Program
The referral program allows users to earn credits by referring new users, subject to program rules (including per-account referral caps) displayed in the App. We reserve the right to modify, limit, or discontinue the referral program at any time, and to deny or reverse credits obtained through fraudulent, abusive, or self-referral activity.
7. User Content
“User Content” means photos, chat messages, and any other content you submit through the App.
- License to us: You grant us a worldwide, non-exclusive, royalty-free license to host, store, process, and transmit your User Content solely as necessary to provide and improve the Service (including sending it to third-party AI providers as described in our Privacy Policy).
- Your responsibility: You are solely responsible for the User Content you submit and represent that you have the right to submit it and that it does not violate any law or third-party right.
- No endorsement: We do not review User Content before it is processed by automated systems and do not endorse any User Content.
8. Intellectual Property
The App, including its design, branding, species encyclopedia content, software, and underlying technology (excluding User Content and third-party content), is owned by ThinkCreative Media Ltd or its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the App for your personal, non-commercial use in accordance with these Terms. All rights not expressly granted are reserved.
9. Third-Party Services
The Service relies on and integrates with third-party services, including Google (Gemini API, Sign-In, Play Billing, AdMob, Firebase Cloud Messaging) and Supabase. Your use of the Service may also be subject to those providers’ own terms. We are not responsible for outages, errors, or changes originating from third-party services outside our control.
10. Advertising
Free-tier and Credit-tier use of the App may include advertising served through Google AdMob. See our Privacy Policy for details on advertising data practices and your consent choices.
11. Disclaimers
THE SERVICE, INCLUDING ALL SPECIES IDENTIFICATIONS, SYMPTOM/HEALTH GUIDANCE, AND CHAT CONTENT, IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR RELIABILITY.
We do not warrant that:
- Species identifications or symptom/health assessments will be accurate, complete, or reliable;
- The Service will be uninterrupted, timely, secure, or error-free;
- Defects will be corrected.
Wildlife interaction carries inherent risk. You acknowledge that approaching, photographing, or interacting with wild animals can be dangerous, and that WildLens’s safety content (e.g., the “Danger” tab) is general guidance only and not a substitute for your own judgment, local laws, or expert advice.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ThinkCreative Media Ltd AND ITS OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OF (OR INABILITY TO USE) THE SERVICE, INCLUDING ANY RELIANCE ON AI-GENERATED IDENTIFICATIONS OR HEALTH/SAFETY GUIDANCE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) [INSERT NOMINAL AMOUNT, e.g., USD $50].
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.
13. Indemnification
You agree to indemnify and hold harmless ThinkCreative Media Ltd from any claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising from your violation of these Terms, your User Content, or your misuse of the Service.
14. Termination
- You may stop using the Service and delete your account at any time through the App’s account settings or by contacting Support@wildlensapp.com.
- We may suspend or terminate your access to the Service, with or without notice, if we reasonably believe you have violated these Terms, engaged in fraudulent or abusive conduct, or if required by law.
- Upon termination, your license to use the App ends immediately. Sections that by their nature should survive termination (including Sections 8, 11, 12, 13, and 16) will survive.
15. Changes to the Service and These Terms
We may modify, suspend, or discontinue any part of the Service at any time. We may update these Terms from time to time; material changes will be communicated through the App or other reasonable means, with an updated “Last Updated” date. Continued use of the Service after changes take effect constitutes your acceptance of the revised Terms.
16. Governing Law and Dispute Resolution
These Terms are governed by the laws of [INSERT GOVERNING JURISDICTION, e.g., the State of ______, USA], without regard to conflict-of-law principles. [Insert dispute-resolution/arbitration clause here if desired — recommend attorney drafting for enforceability, especially if including an arbitration or class-action-waiver provision.]
17. Google Play Additional Terms
Because WildLens is distributed via Google Play, certain Google Play Terms of Service and policies (including Google Play’s refund and subscription-cancellation rules) apply in addition to these Terms, and in the event of a direct conflict regarding billing mechanics, Google Play’s applicable policies will govern the billing relationship between you and Google.
18. Severability and Entire Agreement
If any provision of these Terms is found unenforceable, the remaining provisions will remain in full effect. These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service and supersede any prior agreements.
19. Contact Us
Questions about these Terms can be sent to:
Email: Support@wildlensapp.com Website: https://wildlensapp.com
This document is a general-purpose template and does not constitute legal advice. Given that WildLens processes payments/subscriptions and provides AI-generated health/safety guidance, we recommend having these Terms reviewed by a qualified attorney — particularly Sections 4 (billing), 11–12 (disclaimers/liability), and 16 (governing law/dispute resolution) — before publishing and before Google Play submission.